We all know slide 86—the slides shoved to the very end of the presentation that bear bold, breakthrough, culturally relevant ideas that could garner brands some major earned media. This section is an ode to some of my favorite slide 86’s: never made, but never forgotten. *Disclaimer: dead work ahead

Hampton Water Rosé
Our brief was to create a press worthy summer brand act to drive awareness and make the Hampton Water brand culturally relevant to millennials. We observed that the hotties in thirst trap photos usually have one common thing missing: a cold refreshing drink to quench their thirst. AKA, thirst traps are actually thirsty and this summer Hampton Water is going to help “Save a Thirst Trap” by giving them some rockstar refreshment. We’d create a PSA style campaign to point out what thirst trap photos are really lacking and encourage people to tag Hampton Water to these thirsty thirst traps on Instagram for some free HW.

Butterball Fart For The Unheard
Turkeys don’t fart and, therefore, don’t contribute to greenhouse gasses unlike cows. To draw attention to this heroic act of resistance, we wanted to create awareness by making a big ‘ol stink. So in this PSA style campaign, we’ll break the silence of turkeys’ absent farting by asking America to raise a cheek and fart for them.

Butterball Turkeyzzz Tryptophan x CBD Infused Gummies
Our aim was to make turkey relevant to millennials during the summertime season. After finding out that summer insomnia is a real thing, we decided to put turkey’s naturally occurring Tryptophan to good use and make a CBD x Tryptophan infused edible that tastes like a turkey sandwich.

Cuervo Blackout
We pitched this as a Cinco de Mayo brand act idea that helped partiers lower their inhibitions and truly live in the moment in a world that is constantly being documented on social media.

Boost Mobile Vaccine Clinic
Boost is revolutionizing access to healthcare by making it mobile accessible to customers. And to further prove that, we pitched to revolutionize vaccine access by creating the first ever mobile vaccine clinic.

Boost Mobile Unused Data Trust Fund
Millions of Americans are duped into paying big mobile for big data packages that they won’t even use. We’re giving the power back to the people by giving them their current plan’s unused data in exchange for cutting ties with their mobile provider.