After a year in lockdown, people were a little nervous to get together again. To help spark some hesitant smiles, we took our iconic ride (which happens to be a 27-foot hot dog) to the streets and created a Lyft fans will never forget. We completely integrated into the Lyft app and infiltrated four cities, giving hundreds of rides. We got restless riders back on the road and sparked smiles with every mile. Check it out here
Covered by: Chicago Tribune, Motortrend, New York Post, The Tonight Show, NBC, ABC, CBS, iHeart Radio, CNet, Thrillist, Mashed, Mashable, Trendhunter, Travel + Leisure, Food & Wine, AdAge, Adweek, etc.
Launch video
